ABOUT THE BRAND
Hourglass, the cruelty-free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, colour and skincare are crafted to be undetectably transformative while effortless to apply. Paradigm products feature cutting-edge formulas with active ingredients and covetable packaging that elevate expectations of how a product should look, feel, and perform.
Rooted in the belief that beauty and integrity should be synonymous, the brand is as uncompromising with their products’ performance as they are with their commitment to animals. As part of Hourglass’ mission, 5% of annual profits from all Unlocked™ products sold globally are donated to their partner, the Nonhuman Rights Project, a U.S. organization that works to secure fundamental rights for animals. Since its launch in 2004, Hourglass has been a cruelty-free brand that has stood against animal testing. In December 2020, the brand became fully vegan.
"I wanted to create a cruelty-free brand that encompassed modern luxury, with integrity and innovation at its core."
- Carisa Janes, Hourglass founder and CEOShop Now